Every day something or the other goes viral on social media, but this time the discussion is about a paper bag of Blinkit, on which a small illustration has forced people to think. Some people found this picture very ‘disgusting’, while some found it so funny that they couldn’t stop laughing!
Now what was there in this bag that created so much ruckus? Let’s know the whole story.
What is the Matter?
Blinkit, formerly called Grofers, is an online delivery app that delivers goods to every home in a few minutes. The paper bags they delivered recently had a special illustration printed on them. It showed a woman standing in the kitchen cutting vegetables and a man sitting comfortably near her using his mobile.
What was it then, this scene set social media on fire. Someone said – “This is a gender stereotype”, while someone wrote – “This is the truth of our homes, Blinkit showed it!”
Why did This Picture Go Viral?
There is nothing in this illustration that looks very shocking at first glance. But when people started looking carefully, it became clear what it was showing – the woman is working in the kitchen, the man is sitting and resting.
This is very common in India, but nowadays people talk openly on such issues. In such a situation, if a brand shows such an image, then it can hurt people.
- Some said – “Now even in 2025, if we show women only in the kitchen, then when will the change happen?”
- At the same time, some people took it as a joke and said – “Hey friend! Blinkit printed the truth of our home!”
What is Happening on Social Media?
Twitter, Instagram, Facebook – the photo of this bag is being shared everywhere. People are making memes about it, joking, debating. Check out some trending hashtags:
- #BlinkitBag
- #GenderRoles
- #DesiReality
- #PaperBagControversy
- Some memes were really funny, like:
- “Mom in the kitchen, dad on the mobile, and Blinkit on time!”
- “Blinkit: Food is needed in 10 minutes, but who will make it?”
Netizens’ anger and mockery
Many users wrote angrily that a big brand like Blinkit should create images thoughtfully. One wrote –
“For so many years we have been talking about gender equality, and you are still showing this?”
Another joked –
“Blinkit, next time make Papa sweeping the bag too!”
Blinkit’s clarification
When the matter spread on social media, Blinkit also had to speak. They said on their official Twitter account –
- “We did not want to make anyone feel bad. It was just a common household scene.”
- They also said that they respect the feelings of their customers and will pay more attention to this in future.
- But people on social media took this clarification of theirs as a joke.
Was This a Marketing Stunt?
Now there are two opinions here. Some people believe that this was Blinkit’s marketing trick show something that people share, talk about, and the brand becomes famous.
At the same time, some people say that this was just a mistake – maybe the designer created the image without thinking much.
Whatever it is, everyone knows about Blinkit now!
What Does Today’s Youth Say?
This bag has in a way forced the youth to think again. Today’s generation talks about equality. They believe that household work is not only the responsibility of the woman.
- Many young users posted:
- “Now it’s time for papa to cut vegetables and mummy to rest.”
- “It’s everyone’s house, so everyone should work.”
- Many social media influencers also told Blinkit to make such scenes carefully next time.
Lesson for brands
This case has taught a big lesson to all brands – in today’s time, along with creativity, responsibility is also important.
- People are now aware. They look at everything deeply. In such a situation, any small mistake can become a big controversy.
- So just showing something good will not work, we also have to see what we are showing to society.
In the End: One Picture, Many Things
A small picture sparked such a big discussion. Some enjoyed it, some got angry, but everyone definitely talked.
This illustration once again showed that nothing can remain unseen on social media today. Also, this is not just an issue of Blinkit, but of the entire society.
Now it remains to be seen what Blinkit and other brands learn from this, and what kind of content they show in the future.
